MediaTek joins Sony to integrate 360 on-the-spot audio technology to introduce chips

MediaTek announced on the 29th that it will integrate Sony's innovative 360 ​​Reality Audio technology into the audio chip solution portfolio. MediaTek audio chipsets deliver high-quality, high-resolution audio for sound bars, smart speakers and other connected audio equipment. MediaTek pointed out that by integrating Sony 360 on-site audio technology, the company's chipset will create a higher sound quality and more immersive sound quality experience for consumers.

Yan Renjie, senior vice president of MediaTek and the general manager of the smart device business group, said that MediaTek has continued to introduce audio solutions for cutting-edge audio processing technology over the past 20 years. By integrating Sony's 360 on-site audio technology, it will make device manufacturers global consumers. Bring a concert-like sound experience on the spot.

Sony's 360 on-premise audio is based on object-based spatial sound technology to create a new immersive music experience, such as artists and music creators can use Sony's 360 on-the-spot audio technology by using sound sources with positional information including distance and angle Map to create a three-dimensional sound field. Devices that support 360 on-premises audio will reproduce the expected sound effects of the music creator, making the audience seem to be immersed in sound from all directions.

Yoshinori Matsumoto, director and vice president of Sony Home Entertainment and Audio Products, said that our 360 on-the-spot audio technology allows consumers to experience true immersive sound and enjoy their favorite music. It is a great honor to work with MediaTek and other leading technology vendors to bring 360 on-the-spot audio into a new generation of audio equipment.

MediaTek provides chip support for a wide range of sound bars, smart speakers and other connected audio devices. As the world's No. 1 chip maker for voice assistant devices, MediaTek products are designed for high-performance audio products, including market-leading audio frameworks and processing technologies that support advanced audio: immersive sound, longer voice standby time and Low-power technology for music playback time. MediaTek solutions also support voice assistant technology, including long-distance speech recognition and related audio technologies such as multi-room music systems.